Print is an Enjoyable Experience. 

As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It's not "digital OR print." It's "digital AND print." One of the primary reasons for this is that print provides a very different experience than digital.

The more our lives are influenced by digital media, the more we are drawn to print as a retreat from online space. This unexpected tendency is especially noticeable to a demographic you'd least expect to trend this way: Millennials and their younger siblings.

What makes print a respite?

This, of course, raises the question: what is it about print that makes it a "retreat"? The answer is that print is an enjoyable experience. It's tactile. It's immersive. It requires 21% less cognitive effort to process than reading on a screen. In fact, in our fast-paced world, print is now regarded as luxurious and indulgent.

Pop-up ads, flashing banners and other intrusive forms of advertising make screen-based reading at many websites an unpleasant experience. And with hundreds of emails vying for attention in the inbox, many people spend very little time reading (or deleting!) each one. In contrast, books, magazines, postcards, brochures, catalogs and other printed materials can be read and enjoyed at a slower pace, without the distractions of intrusive advertising or the stress and pressure of a full email inbox.

Print is simply different than digital

As advertisers in "high luxury" categories such as fashion and jewelry have discovered, it's very hard to reproduce the physical allure of a magazine in a digital platform. There's just something about the sheen of the paper, the way that the ink sits on the page.

Print is such a comfortable and enjoyable experience that it is trusted, savored, shared, dog-eared and displayed … a welcome respite from the hectic pace of the digital world.

CROWN CONNECT cares about conservation and the environment. We are reminded always of the multitude of magnificent species with whom we share a small, fragile planet and that we are all stewards – all of us have an obligation to learn, restore, and protect the only place we call home.

In 1993, one year after the historic Earth Summit in Rio, loggers, foresters, environmentalists and sociologists formed the Forestry Stewardship Council® (FSC®) Chain of Custody (COC) Certification program. Taking into account economic, social and environmental concerns, the FSC has set standards that represent the strongest system for guiding forest management toward sustainable outcomes.​

CROWN CONNECT is an FSC certified printer. FSC certification is important because it signifies that the paper used has come from a managed forest. These are forests specifically meant to be harvested for wood and paper products. By harvesting managed forests we eliminate the need to destroy natural ones. When you spot the FSC logo it means the project complies with the council’s standards. We hope you will notice the FSC logo at the bottom of this very page.​

And we’ve gone even further in our attempt to do our share in preserving the environment for future generations… we have lowered the Volatile Organic Compound (VOC) content in our clean-up solvents by 87.5% to greatly reduce emissions and fully comply with SCAQMD regulations.

We offer and encourage the use of soy-based inks and water-based aqueous coatings which are biodegradable. In many cases we provide electronic, digital proofing which reduces the use of additional paper and chemicals and even the fuel necessary to deliver a physical proof.

Finding New Green Printing Solutions

We recycle used ink, oil, solvents and metal plates. Years ago we eliminated the use of film and processing chemicals by implementing direct-to-plate technology. Our waste water is monitored regularly to assure that potential toxins would never reach the public water system.

As responsible users, we also properly recycle redundant computer parts, toner cartridges and have reduced electric consumption by retrofitting all of our old florescent lighting with new energy-efficient fixtures.

Committed to the most environmentally safe and sound practices, CROWN CONNECT continues to find ways to make a difference.​